Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators-and their audiences-to the company’s platforms. Similar programs are common in the startup world and in the creator economy. Likewise, YouTube has also veered into shorter-form content, via its YouTube Shorts feature. While the move sees TikTok adapting to compete with the likes of YouTube, it is TikTok’s success in becoming the world’s most popular website that has prompted other social media platforms-including Instagram, Facebook, Snap and Pinterest-to turn to short-form videos in a bid to replicate TikTok’s appeal.
But as TechCrunch noted, the expanded video length also provides TikTok creators with more time to present content like cooking lessons, educational videos and comedy sketches. About 50% of TikTok users surveyed by the social media firm said they found videos longer than one minute to be “stressful,” while one in four of TikTok’s highest-performing videos fall in the app’s recommended optimal video length of 21-to-34 seconds, WIRED reported. TikTok has admitted its users have short attention spans. (However, longer videos may mean less data flows into TikTok’s algorithm than when it can pepper users with a wider variety of shorter videos, as content creator Hank Green told WIRED.) TikTok may also be able to capture a broader, older audience more interested in YouTube-length videos, as WIRED reported last week.
#TICTOC MAKE YOUR DAY UPDATE#
The new update comes with new revenue opportunities for TikTok: Longer videos can accommodate more advertisements, which in turn increase revenue and also allow the app to compete with YouTube in the market for longer-form content. Until now, TikTok videos could be up to 3 minutes in length following the app’s most recent format change last July prior to that, videos could be up to 60 seconds long and, initially, 15 seconds long. On Monday, Culver City-based TikTok confirmed to TechCrunch that it has begun rolling out expanded video lengths after testing the update over recent months. To keep things separate, use a one-time-only nickname for each app.Sign up for dot.LA's daily newsletter for the latest news on Southern California's tech, startup and venture capital scene.TikTok is increasing its maximum video length to 10 minutes globally, up from 3 minutes currently, in a move that the video-sharing app hopes will keep it competitive with rival social media firms. If you’re always VeggieVelma on services like Instagram, Facebook and Snapchat, anyone can quickly track down your online presence.
#TICTOC MAKE YOUR DAY FULL#
Don’t put your full name in your profile if that information isn’t already tied to your online presence.However, if you do use 2-factor authentication for security (always a good idea) you can add your number in that field and it won’t be used to recommend your account to people. You don’t need to use a phone number to set up an account and should avoid giving the app your number when you create an account or later as part of your profile.Keep this email out of your own address card on your smartphone, as well. It’s less private, but you can also use a junk-mail address you don’t share with acquaintances (so it isn’t in their address books). Sign up for your account with an alias email address, like the kind you can create in Gmail or with Apple’s Hide My Email feature.
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